DIGITAL INCOME FOR ALL
Most countries have a broadcasting levy to pay for public radio and television. The fees are a persistent cause of grievance and controversy, reinforced in the eyes of many by dissatisfaction about the nature and quality of the programmes. Yet the alternatives of funding by advertising or subscription also suffer from substantial drawbacks.
With the Internet giants devouring the advertising expenditure that previously subsidised serious journalism, the economic situation of national and – perhaps more importantly – local newspapers has deteriorated sharply. Such print media – the “Fourth Estate” – fulfil a key role in democracy, shining a spotlight not only on the grand issues of the day but also on happenings in council meetings and otherwise at the local level. They are a bulwark against fake news and rumour-mongers. But readers’ subscriptions whether for print or for access to websites can raise only a limited revenue, insufficient without advertising to cover costs. This is not only a matter of reluctance to make donations: in a changed economic climate many no longer have the disposable income to support their media of choice.
In various countries there has been much discussion about a universal basic income (UBI). This is unlikely to be adopted widely in the foreseeable future and opposition will doubtless persist for a host of reasons. Here I want to propose something rather different: a universal digital income.
Each household would receive, say, a thousand (or half a thousand) pounds (euros, dollars) to be allocated annually in the manner of a ballot (i.e. securely and secretly) in portions of a quarter or a fifth to a broadcaster, a national newspaper, a local newspaper and maybe a non-commercial internet service such as Wikipedia. This could be funded by ending tax breaks for advertising expenditure, or possibly only allowing such tax breaks for expenditure on bone fide news services.
Note that universal digital income does not involve subscriptions. Citizens receive no personal benefit from their digital income.
This would end the tiresome debates about license fees and their equivalents.
There are some issues with the concept that would need discussion. One is how, where and how often citizens could make their allocation to their preferred broadcaster, newspaper etc. Another is how they can be motivated to do so. One solution to this latter problem would be to state the individual income not as a fixed annual amount but as a proportion of all individual allocations. If few people bothered to register their preferences, then those few would have a larger say in the funding of the media concerned. People who abstain in the first year or round might find themselves keen to participate later.
A further issue is how the recipient organisations are identified. Here it would be wise not to seek perfection. A sensible point of departure would be initially to license for funding only legacy media, i.e. those newspapers and broadcasters which have been long established. This will seem unfair to start-ups, representing an entry barrier to newcomers. But, away from the sports ground, there is no such thing as a perfectly level playing field. And newcomers should find the advertising market less harsh than it has recently become. Once established as serious news sources such newcomers would become eligible for allocations.
In the case of traditional broadcasters (television and radio) there might be a restriction such that only those that do not resort to commercials would be eligible. (There is a fundamental question, which would take us too far, about the desirability of omnipresent – intrusive – advertising.) In the case of broadcasters it would also be possible for citizens to express a more precise preference, for example, to earmark their contribution for radio rather than television, or to a category such as sports, culture, classical or popular music.
There would inevitably be calls to extend eligibility to other digital services, such as social media or search engines. Such calls should be resisted. The sole purpose of the universal digital income is to secure funding for constitutionally essential news, educational and cultural services in a radically changed pricing environment and to distribute these funds transparently.